top of page

Get the recognition that you deserve and build a personal brand that brings you incredible opportunities


Recognition Lab

You are a hard worker, but performance is only 10% of your professional success. If you don't work on the remaining 90%, you could be missing out on promotions, awards, salary increases and on incredible opportunities.

It's time to take control over your career growth:

In an ideal world we would all be fairly recognized for the hard work we do. But in reality, meritocracy simply doesn't work. Your hard work gets lots in the noise and overlooked (whether intentionally or unintentionally).

It's up to you to drive your career. It's up to you to show the impact of your hard work. And you can do it.


My goal is to give you strategies for communicating your value, give you a framework for non-braggy self-promotion and build a personal brand that proactively brings you amazing career opportunities. It's an investment in your professional development that will bring you results for years to come.


Do you feel:

  • That you’re a top-performer, but you’re not getting the recognition you deserve and people less-qualified are getting promoted faster than you

  • Overwhelmed at work, that your colleagues just dump tasks on you, you’re the go-to person for everything (because your are that good!)

  • That "fair" doesn't work anymore, otherwise you would have been promoted already

  • Confused about what a personal brand is, how to start one and why you need it

  • Lost on how to present yourself to people or tell your “story” 

It's time to learn how to advocate for yourself and build a personal brand that will open doors for you, bringing you opportunities you’ve never thought of.

This program will help you because I will teach you how to:

  • Recognize your value to the company and how to communicate it

  • Get visibility inside your organization and increase your chances of getting promoted

  • Communicate your worth to your leadership and peers

  • Eliminate some of the irrelevant workload off of your plate

  • Tell your story in a powerful way

  • Build a personal brand that will open doors for you and bring you opportunities you’ve never thought of

  • Make personal brand work as PART of your current job (I don’t want to add more work onto your plate!


What will you learn?

What you could be missing out on by not advocating for your hard work


How to recognize your value and advocate for yourself in a non-braggy way


How to build an intentional personal brand that opens doors for you, getting my framework refined over 9+ years of industry experience


+ Get a workbook taking you through powerful exercises helping you build your personal brand and an action plan


Are you ready to invest in your career growth?

Get $20 off the regular price by pre-ordering the course. The course will go live on the first week of December!




About Masha

I’m an entrepreneur, speaker, career coach, personal branding expert, content creator, ex-Googler and an advocate for women in the workplace.


I’m on a mission to drive female impact and innovation in tech by helping women to navigate the corporate world and advocate for themselves - giving them the tools to transform the work culture to meet their needs and life choices.


I have learned how to advocate for myself in all types of environments: startup, corporate, a university and as a small business owner. I've also reinvented my own personal brand at least 6 times to this date. In some instances I was more strategic and intentional than others. I've made mistakes, I've noticed patterns. I've studied literature and I've developed a framework that works. I want to share it with you and help you be more strategic in your career.



Coaching Clients

"1 coaching session with Masha and I got further than I have been able to do so on my own for months (or maybe years?) !
She gave me clarity, structure, and understood what was my biggest challenge and opportunities to get me to focus on the things that FOR ME will be the most impactful.

She takes her time to understand you & your current context to give you a sharp objective perspective + the right tools and structure to help you figure out a whole lot about your career growth: from what success really means to you to where your focus should be and which actions you can and should start taking today."

- Ale Arce (@TheYogiCoder)

It’s a good fit if you are:

  • Ambitious and hardworking

  • Ready to get the recognition you deserve

  • Excited to put in the work

  • Ready to communicate your achievements to others and build an intentional personal brand

  • Want to achieve great things and unlock incredible opportunities.

  • Looking for tools that will help you in your career for years to come


This program is NOT for you if you DON'T:

  • Want to grow your career

  • Believe in working SMARTER rather than harder

  • Want to invest in your growth or put in the work

  • Want to communicate your value to the world

  • Like getting the recognition that you DESERVE for your hard work

I'm ready to invest in my career and personal brand

  • Who is this course for?
    It's for anyone who wants to clarify what their image of success is and is ready to start living their life on their terms!
  • Is this a live course?
    Course materials have been pre-recorded and delivered to you through Thinkific so you can do them at your own pace.
  • What does lifetime access give me?
    You will get access to this course for as long as it exists! And not only to this version but also to all of its evolutions down the line.
  • Will this course help me with my career?
    Will this course help me with my career?
  • Will it teach me to code?
    No, this course is not about programming :)
bottom of page