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“The future depends on what you do today.”
— Mahatma Gandhi

What I can help you with:

  • Finding clarity in which direction to take (that will make YOU happy)

  • Your overall career strategy

  • Communicating your skills and value

  • Building a personal brand that opens doors for you

  • Identifying areas of inefficiencies and optimizing them

  • Strategically learning new skills and finding shortcuts to communicating them

  • Get unstuck if you’re feeling like you are

  • Developing soft skills


Learn more about packages & book

My story

From a very young age I knew that my career was going to be a huge priority in my life. My mum ingrained that need in me when she was reading me bedtime stories. “Masha, promise me that you will work hard and always have a career” - she asked me almost every night before I fell asleep. Let’s just say it worked.


Fast forward a couple of decades, I was working at Google. At my dream job, with a dream team. Everything was wonderful except for one minor detail: I wasn’t happy. My heart was elsewhere, it was across the Atlantic ocean with my then boyfriend (and now husband). I knew I needed to make a change and I did it: I left Google and joined a University in Colorado. 


My friends and family didn’t understand what I was doing and some even called me crazy for throwing my career away. It was then when I saw the stark disconnect our society has between focusing on one’s career and our overall happiness. Why can’t you do both? I somehow knew that I could grow my career diagonally, leveraging on my transferable skills and experiences - while bringing a fresh perspective to the new environment. I was confident that I was going to be able to communicate my value in any situation.


To this date I’ve worked at multiple tech startups, Google, a large university and as an entrepreneur. I understand all of those different environments and know how to navigate them. I have built a personal brand online, reinventing myself by communicating my value along the way as I changed directions. I’ve learned how to be strategic about my growth, identifying certain shortcuts and levers that lead to higher return on investment.


I want to help you do the same. I want to help you build a career that aligns with what makes you happy - and to help you communicate your value. Let me give you the tools that have assisted me along the way and teach you how to identify those strategic shortcuts to success.



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- Ale Arce (@TheYogiCoder)

1 coaching session with Masha and I got further than I have been able to do so on my own for months (or maybe years?) !
She gave me clarity, structure, and understood what was my biggest challenge and opportunities to get me to focus on the things that FOR ME will be the most impactful.

She takes her time to understand you & your current context to give you a sharp objective perspective + the right tools and structure to help you figure out a whole lot about your career growth: from what success really means to you to where your focus should be and which actions you can and should start taking today.

It is an actionable hand by hand coaching that brings clarity, focus, motivation and direction to build the successful career path you are looking for: from entrepreneurship to getting promoted within your job.

200% recommended this coaching sessions will save so much time, frustration and falls! 

Pricing and Packages

Intro session

15-minute session for us to connect and see if it's a good fit

1 x 45-minute session

3 x 45-minute sessions. Includes a 12% discount.

3 Sessions

1 Session


It’s a good fit if you are:

  • Ambitious, but you also want to be happy

  • Excited to put in the work

  • Ready to optimize how you build your career

  • Feeling stuck in your career

  • Looking for tools that will help you in your career for years to come


It’s not a good fit if you are:

  • Looking for a one-fits-all solution and easy answers

  • Not ready to put in the work 

  • Searching for specific, technical advice

  • Not interested in doing the research yourself

My job is to help you get to those "aha" moments

Coaching isn't about giving you a manual or all of the answers, but about helping you figure out what the right answer is for you. Giving you the tools and processes that you can use over and over again.

  • Who is this course for?
    It's for anyone who wants to clarify what their image of success is and is ready to start living their life on their terms!
  • Is this a live course?
    Course materials have been pre-recorded and delivered to you through Thinkific so you can do them at your own pace.
  • What does lifetime access give me?
    You will get access to this course for as long as it exists! And not only to this version but also to all of its evolutions down the line.
  • Will this course help me with my career?
    Will this course help me with my career?
  • Will it teach me to code?
    No, this course is not about programming :)
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